SS16 Press Release


SS16 PRESS RELEASE

Sanusi is an exclusive lifestyle streetwear brand with a womenswear diffusion line.
Founded by celebrity stylist Seyi Sanusi, the brand emerged in October 2013.
The aim of their collaboration is to bring high quality streetwear to their hometown Lagos, Nigeria and to the rest of the world.

Their third collection "PUSHAS" was created with the agenda of starting a new movement in Africa. Streetwear has become a full-fledged lifestyle that is a powerful force in the conversation of fashion, music, and pop culture. We wanted to introduce this distinctive style of street fashion to the african market by creating and manufacturing in our hometown, Lagos.

We wanted to play with different aspects of streetwear so we broke the collection up into various segments.

 

HERITAGE
In the first segment we sourced local African print fabrics and fused this with an urban edge.



MUSIC
In another segment we chose a bold colour palette of Red, White, Grey and Black inspired by hip hop artists love of sportswear and comfort.

 

POP CULTURE

The third segment is not for the faint-hearted, we play with taboo issues in Nigeria for example our red camouflage print is a play on the ban of 'military green camouflage' in Nigeria.

Sanusi is a favourite with the most fashion forward African celebrities such as Ice Prince, D’Banj, Iyanya, Wizkid, Davido, The Mavins to name a few.
JOIN THE MOVEMENT TODAY!